Growth Review
This review is about what your website brings in from Google. Last month that was one visitor. The site itself is not the reason, and nothing below tells you to redesign it. The reason is what Google can see. Your site ranks for three searches in Ireland, all of them about BCAR certification, none about solar. Your solar page ranks for nothing. Your home city ranks for nothing. And your 93 Google reviews at 5.0 stars are doing their work on the page, but not in the search results where homeowners pick who to call. It's all detailed below, with what to do about each one.
Your BCAR certification page is 17th in Ireland for "bcar", a 590-a-month search rated easy to rank for. That page proves the site can rank when a page clearly matches a search. Nothing else on the site does, including the pages that sell your main work.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| bcar | 590 | Your certification page is 17th. Rated easy. | 17th |
| solar panels dublin | 480 | Your home market. Nothing ranking at all. | Absent |
| solar grants ireland | 480 | Nothing ranking. | Absent |
| solar energy companies ireland | 390 | Nothing ranking. | Absent |
| bcar ireland | 170 | 30th, same page. | 30th |
You have a solar page. It doesn't appear in Google's results for a single search, because nothing about it matches what homeowners type: its address is a filename, its title doesn't say Dublin, and the words on it aren't the words people search. The BCAR page got those things roughly right by accident of its subject, and it's your only ranking page as a result.
The part most installers get wrong, you've already done: real videos of you and the team, your Google reviews high on the homepage, real photos instead of stock. Visitors who reach the site get every reason to trust you. Every fix in this report is about one thing only: getting people to that page.
The trust work is done and the visibility work hasn't started. That order is unusual, most installers have it backwards, and it means every visitor gained converts well from day one. The fixes below are steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Here's the sum in its plain parts. The searches in this report add up to over 2,000 a month, and your current share of them is one visitor. Most sites in that position also convert badly, so fixing them is two jobs. Yours is one job: the reviews, the videos and the real photos mean visitors already convert, there just aren't any. Every ranking gained lands on a site that's ready for it. You know your average job value. Against a base of one visitor, anything ranks as new money.
Every month this stays as it is, the homeowners in Dublin searching for solar pick from the companies Google shows them, and you're not on the list. A 5.0 record from 93 reviews wins those comparisons, but only once you appear in them.